Christian Dior

n verheißungsvoller Sommer: Die Dioriviera Capsule Kollektion von Maria Grazia Chiuri versprüht ein Gefühl von Dolce Vita, das dem Gründer und Couturier sehr am Herzen lag.Eine zauberhafte Reise mit einem einzigartigen, immersiven Erlebnis auf der Dior.com Website. Wie bei einem Urlaub am Meer scheint inmitten dieser sonnigen Kreationen die Zeit still zu stehen.

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Available references contradict themselves whether Christian Dior Parfums was established in 1947 or 1948. The Dior corporation lists the founding of Christian Dior Parfums as 1947, with the launch of its first perfume, Miss Dior. Dior revolutionized the perfumery industry with the launch of the highly popular Miss Dior parfum, which was named after Catherine Dior (Christian Dior’s sister).

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History

The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand sells only shoes and clothing that can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. Delphine Arnault has been the CEO of Christian Dior Couture since 2023.[

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Founding

The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac.Its capital was at FFr 6 million and workforce at 80 employees.

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